Redesigning Lucky Bowl's Order Process
Project Overview
I came across Lucky Bowl's website when booking a party for my daughter. Experiencing frustration throughout the process I saw an opportunity to redesign their event booking process for use in my portfolio.
Methods used:
- Competitor review
- User testing
- Brainstorming
- Usability testing of wireframes
Lucky Bowl's current order process
I tested the site with users, and the same issues came up:
Users can’t check availability without entering the jubilant’s details each time.
Users have little control or freedom — clicking the “Edit” or “Back” buttons causes them to lose the information they already entered.
The current user flow
Updated, streamlined user flows for event and activity reservations
Wireframing
I created some basic wireframes which utilised drop down menus and placed the guest of honor details further on in the reservation process. In addition I added:
- A stepper whereby the user can see where they are in the order process.
- The flexibility to add an extra guest of honour
Iterations and The Solution
Testing of the low fidelity wireframes and reviewing the designs against Norman and Nielsen's usability heuristics revealed there were still some things missing. Updates included:
- Adding an order overview, but as a bottom sheet as these are easier to reach on mobile devices.
- Enabling users to click on the continue button, but adding error messages for mandatory fields not completed.
- Adding the birthday invitation at the end of the order process to make it more visible.
- A more tab-based design - moving away from drop down menus.
Future Ideas
Next steps would include ensuring the design is in alignment with the business's objectives, reviewing qualitative data and continuing user research and testing to support any design decisions. Future ideas for development include:
- Location finder with map and quick information cards for each location
- Calculate time to play a series automatically, based on number of guests chosen.
- Dependent on requirement add a searchable list for allergies to minimise miscommunication from any spelling errors.
- Review the FAQs and ensure they're answered at the correct stages throughout the site.
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