Redesigning Lucky Bowl's Order Process
Project Overview
I came across Lucky Bowl's website when booking a party for my daughter. Experiencing frustration throughout the process I saw an opportunity to redesign their event booking process for use in my portfolio.
Methods used:
- Competitor review
- User testing
- Brainstorming
- Usability testing of wireframes
Lucky Bowl's current order process
The current user flow
Updated user flows for event and activity reservations
Wireframing
I created some basic wireframes which utilised drop down menus and placed the guest of honor details further on in the reservation process. In addition I added:
- A stepper whereby the user can see where they are in the order process.
- The flexibility to add an extra guest of honour
Iterations and The Solution
Testing of the low fidelity wireframes and reviewing the designs against Norman and Nielsen's usability heuristics revealed there were still some things missing. Updates included:
- Adding an order overview, but as a bottom sheet which are easier to reach on mobile devices.
- Enabling users to click on the continue button, but adding error messages for mandatory fields not completed
- Communicating to a user that their activity has been successfully added to their 'basket'.
- Adding tabs to the time picker, making it more flexible for users to check the day before or after.
- Add the birthday invitation at the end of the order process to make it more visible.
Next steps
Ensure the design is in alignment with the business's objectives, review qualitative data and perform more extensive user research and testing to support design decisions.
Ideas:
- Location finder with map and quick info cards for each location
- Calculate time to play a series automatically based on number of guests chosen.
- Dependent on requirement add a drop down for most common allergies to minimise miscommunication.
- Review the FAQs and ensure they're answered at the correct stages throughout the site.
Thank you!
Thanks for checking out my portfolio.